Smart Spending: How a New Firm is Changing the Game for Big Brands
Jonathan Geller, known for his work with BGR, has launched Lower Cross. This firm is all about helping big brands grow in the digital age.
The Global Digital Advertising Market: A Trillion-Dollar Opportunity
The global digital advertising market is huge and growing. By 2029, it could hit $1 trillion. But here's the catch: a lot of that money is wasted. Up to 30-40% of ad spend doesn't do what it's supposed to. That's a big problem, and Lower Cross is stepping in to fix it.
Lower Cross: A Different Approach
Lower Cross focuses on three things:
- Capital
- Creativity
- Performance
They've already helped clients save an average of 26% on their digital marketing spend in just three months. One client saved $3 million a year, and another saw a big boost in revenue.
The Power of Partnership
Geller isn't working alone. He's teamed up with Zach Epstein, a big name in tech marketing. Together, they've created a special marketing intelligence platform. This tool combines data, performance, and creative strategy to find wasted spend and growth opportunities.
A Clear Message to Traditional Agencies
Geller has a clear message for traditional marketing agencies. He thinks they focus too much on spending more, not earning more. He wants to change that. Lower Cross ties their decisions to measurable results. They want to help companies grow in a way that's profitable and sustainable.
Geller's Impressive Background
Geller's background is impressive. He launched BGR in 2006, which became a global media powerhouse. Now, he's bringing that same energy to Lower Cross. He's helping brands unlock efficiency, scale across channels, and build enterprise value.