Smart Tech Use in Tight Markets: Logistics Leaders Share Insights

Logistics tech leaders recently met at an event to discuss strategy for maximizing technology investments in challenging markets. The key takeaway? Be smart about selecting and using tech. They suggested reviewing how current tools are used, getting employee feedback, and finding opportunities to improve. John Sutton from Sunset Transportation shared they used guided exercises to assess tech effectiveness. The group also talked about balancing core competencies and market pressures. Don Everhart from FreightVana mentioned that they want tech vendors to expand, but also stay focused on their expertise. Pilot programs and phased rollouts were highlighted as effective ways to test new solutions. Good tech implementation was stressed, with lessons on driving user adoption, managing unauthorized tech use, and calculating ROI. Clear success metrics, transparent communication, and being OK with tech that doesn't work were key. Brian Roy from SiLo noted that the community is a great resource for learning and growth.