Smile 2's Big Smash and Anora's Shining Debut

Hollywood, LA, USA, Los Angeles,Sat Oct 19 2024
Paramount and Temple Hill are all smiles thanks to Smile 2's impressive debut. The horror sequel scored $23 million over the weekend, dethroning the original's $22. 6 million opening from last year. Directed by Parker Finn, the film now stars Naomi Scott as a troubled pop star haunted by a grinning spirit. With a modest budget of $28 million, Smile 2 is giving its competition a run for their money. Speaking of competition, Terrifier 3 is holding its ground despite its unrated status and lack of TV ads. The slasher flick is expected to add another $9-$10 million to its domestic total, which now stands at around $26 million. Its $2 million production budget makes it a budget-friendly success. Meanwhile, DreamWorks/Universal's The Wild Robot is enjoying some unexpected benefits. With Terrifier 3 off-limits to under-17s without adult supervision, teens are flocking to the family-friendly flick instead. This sneaky strategy might also be helping Smile 2, which is rated R. Wild Robot is now cruising past the $100 million mark domestically. In the world of awards, Sean Baker's Anora is making waves. The Cannes Palme d'Or winner is opening in limited release, aiming for a stunning per-theater average of $108, 000. This is the best showing since Wes Anderson's Asteroid City last year. Other Oscar contenders, like Jason Reitman's Saturday Night, haven't fared as well with their nationwide openings.
https://localnews.ai/article/smile-2s-big-smash-and-anoras-shining-debut-e77ed9a0

questions

    Why didn't theaters try to smile away the R-rating from Terrifier 3?
    What strategies could Paramount and Temple Hill employ to maintain the success of Smile 2 in the coming weeks?
    How does the success of Anora reflect the trends in specialty movie releases?

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