Snooker Gets a High-Tech Boost: Midnite's Big Move

In a big step for the world of snooker, Midnite, a UK-based betting platform, has teamed up with the World Snooker Tour. This partnership makes Midnite the official betting and casino partner for the 2025 Halo World Snooker Championship. This move is a game-changer, as it's Midnite's first big foray into traditional sports sponsorship. It shows how the worlds of esports and traditional sports betting are starting to blend together. The 2025 Halo World Snooker Championship is set to be a massive event, with around 500 million viewers tuning in from all over the world. The matches will be broadcast on major networks like the BBC, TNT Sports, and CCTV5. This gives Midnite a huge platform to showcase its brand and reach a global audience. It's a smart move, considering that snooker fans and sports bettors have a lot in common. About 65% of snooker viewers also enjoy placing bets on sports, making this a perfect match. Midnite's growth has been impressive, with a 30% increase in users in 2024. This growth is thanks to their strong presence in esports betting. Now, they're looking to diversify their revenue streams. The UK's new £2 per spin limit on online slots has pushed companies to find new ways to make money. This partnership with snooker is a strategic move to adapt to these changes. The partnership isn't just about putting up a few ads. Midnite is going all out, securing 25% of the LED advertising space at Sheffield's Crucible Theatre. They're also offering exclusive in-play betting markets for the entire tournament. This means fans can bet on almost every aspect of the game, from frame-by-frame action to player performance metrics. It's a way to keep viewers engaged and make the experience more interactive. Snooker has a long history and a traditional audience, which is a plus for Midnite. It allows them to reach an older, more established demographic. This is important as it helps them diversify their customer base, which is mostly young esports fans. The partnership also aligns with broader industry trends, where the lines between esports and traditional sports are blurring. Midnite's move into snooker sponsorship comes at a time when the UK gambling industry is facing new regulations. The £2 per spin limit on online slots is just one example. This partnership is a way for Midnite to stay ahead of the game and find new ways to grow. It's a smart strategy that could set a trend for other esports-focused operators. The World Snooker Tour is also benefiting from this partnership. It gives them a chance to reach younger audiences and modernize the sport's image. The WST has been embracing digital innovation, which aligns well with Midnite's tech-savvy approach. As the championship approaches, both Midnite and the WST are expected to announce more activation plans, including social media campaigns and specialized content. This could set a new standard for future collaborations between esports-native betting platforms and traditional sports properties.