SPORTS

Soccer Fans Get a Tech Boost with AI-Powered App

England, ManchesterTue Jul 01 2025
The English Premier League is teaming up with Microsoft to bring artificial intelligence to its fan app. This new deal will run for five years and will bring Microsoft's Copilot AI into the mix. Fans will get access to a huge amount of content, including over 300, 000 articles, 9, 000 videos, and stats from the league's start in 1992. In the future, the AI will also help translate text and audio into different languages. It will also make the Fantasy Premier League experience even better. The details of the deal haven't been shared with the public. The Premier League is known as the top soccer organization in the world. It's watched in 189 countries and reaches 900 million homes. The league's CEO, Richard Masters, said this partnership will help engage fans in new ways. This includes personalized content and real-time match insights. Microsoft is also becoming the league's cloud computing partner. This comes after a previous deal with Oracle ended. Judson Althoff, a top executive at Microsoft, said their tech will change how football is experienced and managed. The Premier League season starts on August 15. Before that, fans can watch the Premier League Summer Series. This is a series of friendly matches happening from July 26 to August 3 in the U. S. The first matches will be at MetLife Stadium near New York City. Everton will face AFC Bournemouth, and Manchester United will take on West Ham United.

questions

    Will the AI be able to explain why the referee made that questionable call?
    Will the AI be able to predict which team will lose the most matches this season?
    How will the AI technology impact the jobs of existing staff who curate content and statistics?

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