Soccer Fans Get a Tech Boost with AI-Powered App
The English Premier League is joining forces with Microsoft to integrate artificial intelligence into its official fan app. This five-year deal will introduce Microsoft's Copilot AI, offering fans an extensive library of content, including:
- Over 300,000 articles
- 9,000 videos
- Stats from the league's inception in 1992
Future Enhancements
The AI will soon support:
- Multilingual text and audio translations
- Enhanced Fantasy Premier League experiences
Financial details of the agreement remain undisclosed.
Premier League's Global Reach
As the world's top soccer organization, the Premier League is broadcast in 189 countries, reaching 900 million homes. Richard Masters, the league's CEO, highlighted that this partnership will:
- Engage fans in new ways
- Provide personalized content
- Deliver real-time match insights
Microsoft's Expanded Role
Microsoft is also becoming the league's cloud computing partner, replacing a previous deal with Oracle. Judson Althoff, a Microsoft executive, stated that their technology will revolutionize how football is experienced and managed.
Upcoming Matches
The Premier League season kicks off on August 15. Before that, fans can enjoy the Premier League Summer Series, a set of friendly matches from July 26 to August 3 in the U.S. The opening matches at MetLife Stadium near New York City will feature:
- Everton vs. AFC Bournemouth
- Manchester United vs. West Ham United