Sony TVs: What's Next in 2026?

Sony TVs have always been a big deal. In 2025, they shuffled their lineup, making it easier to understand what each TV offers. But, let's be honest, they didn't change much. They still have TVs for everyone, from budget buyers to those who want the best. But what's coming in 2026? First, let's talk about Mini-LED TVs. These TVs are getting cheaper, and that's great news. They show brighter and clearer pictures than regular LED TVs. Sony has a few Mini-LED TVs, but they're not cheap. The cheapest one, the Bravia 5, is still pricey compared to other brands like TCL and Hisense. Sony needs to bring down the price of their Mini-LED TVs to compete.Now, let's talk about the "Sony tax. " That's the extra money you pay for a Sony TV compared to other brands. Even the cheapest Sony TV is more expensive than others. Sony needs to be more competitive with their prices. They can't just keep charging more and expect people to pay. There's also talk about a new technology called True RGB. It's the next big thing in TVs. Sony has hinted at it, but they need to officially announce it. They should also share their plans for the rest of the year. Other brands like Samsung and Hisense are doing this, and Sony should too. Sony usually announces their new TVs later than other brands. In 2025, they didn't announce their lineup until April. If this pattern continues, we might have to wait until April 2026 to see what Sony has in store for us.