BUSINESS
Sony's Mixed Bag: Profits Dip but Full-Year Forecast Gets a Boost
Tokyo, JapanWed Nov 12 2025
Financial Overview
- Revenues: $2.3 billion (down 2% YoY)
- Profits: $93 million (down 25% YoY)
- Adjusted OIBDA: $183 million (down 16% YoY)
Key Factors
- Decline: Primarily due to the absence of the hit movie "It Ends with Us" from last year.
- Offset: Partially offset by the success of "Demon Slayer: Kimetsu no Yaiba Infinity Castle."
"Demon Slayer: Kimetsu no Yaiba Infinity Castle"
- Release: 62 international markets (excluding Japan and select Asian hubs)
- North America Premiere: September 12
- Box Office: Over $347 million worldwide ($312 million in Q2)
Sony Music Segment
- Sales: Up 21% to 542.4 billion yen ($3.5 billion)
- Operating Income: Up 28% to 115.4 billion yen ($748 million)
- Growth Drivers: Popularity of "Demon Slayer" and higher streaming revenue in recorded music and publishing.
Overall Sony Corp Performance
- Revenues: Up 5% to 3.108 trillion yen ($20.1 billion)
- Operating Income: Up 10% to 429 billion yen ($2.8 billion)
Full-Year Forecast
- Revenues: Raised by 3% to 12 trillion yen ($77.8 billion)
- Operating Profit: Raised by 8% to 1.43 trillion yen ($9.27 billion)
- Pictures Division: Operating income forecast remains unchanged at 125 billion yen ($810 million)
- Music Profits: Expected to reach 385 billion yen ($2.5 billion)
Additional Notes
- Growth Drivers: Expected growth in music and a decrease in the impact of U.S. tariffs.
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questions
How might the success of 'Demon Slayer: Kimetsu no Yaiba Infinity Castle' impact Sony Pictures' long-term strategy in the anime and international markets?
Is the success of 'Demon Slayer' being exaggerated to divert attention from other underperforming sectors within Sony?
Is it possible that the 'It Ends with Us' sequel will be so successful that it single-handedly reverses all of Sony's financial woes?
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