Spirit Halloween's Festive Experiment: New Christmas Stores Arrive

This year, Spirit Halloween isn't taking down its signs after October. Instead, the company plans to turn 10 of its stores into "Spirit Christmas" locations. These stores will stay open through the end of the year, hoping to catch holiday shoppers' eyes in the Northeast. Imagine swapping out the fake skulls and spooky costumes for holiday inflatables and decorations. That's the idea behind Spirit Christmas. The company wants to create a festive shopping experience similar to what they do for Halloween. The flagship store in Mays Landing, N. J. , will kick things off on October 18. The other nine locations will follow suit in early November. Not all these stores will be former Spirit Halloween spots, so it's a bit of a mystery where they'll pop up. The company is testing the waters with these 10 stores. They want to see if customers will keep shopping for the holidays. Holiday sales can be big business, with spending reaching $964. 4 billion last year. But is it a sure bet? Maybe not. Deloitte predicts holiday retail sales will grow between 2. 3% and 3. 3% in 2024, but they expect online shopping, which Spirit Christmas won't support, to jump by 7% to 9%. Meanwhile, Amazon is already hiring 250,000 seasonal workers. With a presidential election and a harsh hurricane season ahead, it's uncertain how holiday spending will be affected. Spirit Halloween's experiment is an interesting twist in the retail world, aiming to bring some holiday cheer to shoppers.