Streamers and Their Smart Selling Strategies

Live-streaming shopping is revolutionizing the way people buy and brands sell. But what strategies do streamers use to maximize sales?

Streaming Strategies

Streamers have two main approaches:

• Single Show
• Split into Two Shows

If they choose two shows, they can either:

• Share product information
• Keep it a secret

Factors Influencing the Choice

1. Fan Base

• Fewer fans: Two shows without shared info
• Many fans: One show is often sufficient

2. Product Similarity

• Similar products: Two shows with shared info
• Dissimilar products: One show is better

3. Timing

• Close shows: No shared info
• Distant shows: Shared info is possible

Conclusion

Streamers consider their audience, product range, and timing to make informed decisions. It's not just about selling—it's about strategy.