Streaming Deal: Cineverse & JoySauce Join Forces for Asian American Content

Entertainment giant Cineverse has made a big move by teaming up with JoySauce, an American-Asian media company known for hits like "Kim’s Convenience" and "Mixed Six. " This partnership isn't just about licensing; it's about bringing groundbreaking Asian American content to more viewers. Cineverse's Matchpoint service will handle the distribution and monetization of JoySauce's shows, which include dramas, reality series, and third-party content. But that's just the beginning. In late 2025, Cineverse and JoySauce plan to launch a new streaming service, complete with a subscription video-on-demand (SVOD) app and a free, ad-supported TV channel. This is a big deal for the AAPI community and anyone who loves diverse content. The founder of JoySauce, Jonathan Ng Sposato, sees Cineverse as the perfect partner to make their streaming dreams a reality. With Matchpoint, they can focus on creating amazing content while Cineverse takes care of the technical and advertising aspects. Cineverse's Marc Rashba agrees, noting that JoySauce's content fills an important gap in the market. It's not just about entertaining stories; it's about representing a community that deserves more screen time. Shows like "Mixed Six, " which explores the lives of mixed heritage couples, and "VeryAsianConversations, " which tackles important social issues, will soon be available on more platforms. There's also "Kim’s Convenience, " a comedy about a Korean Canadian family running a convenience store, and "Jimmy O. Yang: Good Deal, " a stand-up special by comedian Jimmy O. Yang. Plus, don't miss out on thrillers like "Project Gutenberg" and dramas like "Bulge Bracket. " This collaboration isn't just about business; it's about bridging cultural gaps and bringing fresh perspectives to viewers. Stay tuned for more updates on this exciting venture.