Streaming Giants: Who's Winning the Home TV Battle?

Netflix has been quietly building a strong collection of home and real estate shows, much like HGTV. Shows like "Selling Sunset" and "Owning Manhattan" have become very popular. Netflix started with "Stay Here" in 2018 and has since added many more shows. HGTV, on the other hand, has been cutting back. They recently canceled shows like "Bargain Block" and "Married to Real Estate. " This is a big change for a network that was once the top place for home renovation shows. Why is this happening? People are watching more TV on streaming services like Netflix instead of cable. Netflix has a huge audience, with millions of subscribers worldwide. HGTV's viewership has been dropping, especially among younger viewers.Making home renovation shows is expensive. It can cost over $500, 000 per episode. Delays and budget issues make it even harder. Real estate shows are cheaper and quicker to make, which might be why Netflix is focusing on them. Social media is also a big competitor. Many people now watch DIY renovations on TikTok and YouTube instead of traditional TV. This makes it tougher for HGTV to keep its audience. Netflix is set to premiere more real estate shows in 2026. It seems like the streaming giant is taking over the home TV genre. Will HGTV be able to keep up, or will Netflix become the new go-to for home and real estate shows?