Streaming Super Bowl LIX on Tubi: A Game-Changer for Young Viewers

Next month, Fox Corp. is doing something unique with the Super Bowl. They're not just showing the big game on Fox, Fox Deportes, and Telemundo. They're also live-streaming it on Tubi, a free, ad-supported service. This isn't Tubi's usual thing. They're known for on-demand movies and shows, with over 300 original titles. But this Super Bowl live stream could be a game-changer, especially for younger viewers who love streaming. Tubi's not the only one trying this. Other networks have been pairing streaming services with their broadcasts. Services like Peacock and Paramount+ are subscription-based, though. Tubi is different because it's free. After Fox bought Tubi in 2020, they've been working on growing its ad business and adding new execs. They've got big plans, aiming for $1 billion in yearly revenue. The Super Bowl live stream is a big deal for Tubi. It can show off its originals, like the popular movie "Sidelined: The QB and Me". With over 97 million users and 10 billion streaming hours in 2024, Tubi's got a big audience to impress. Leading up to the game, Tubi will also add past Super Bowls, halftime shows, and other NFL content. It's a football fan's dream! So, why not just watch on Fox or the other networks? Well, Tubi's giving viewers something extra. They'll show Fox's pregame show and their own red-carpet event hosted by Olivia Culpo. It's like having your own VIP pass to the Super Bowl. But it's not all fun and games. Live streaming can be costly and complicated. Other free streaming services like the Roku Channel and Pluto TV are more into live sports. Tubi's mostly been about on-demand content. This Super Bowl live stream is a big step for them. So, mark your calendars for February 9. It's not just about the game. It's about how we watch it. And this year, Tubi's joining the party.