TECHNOLOGY
Switch 2: What's the Hold-Up?
North AmericaMon Apr 14 2025
The gaming world is buzzing with anticipation for the Nintendo Switch 2. However, fans in the U. S. and Canada are in for a wait. Pre-orders, initially set for April 9, 2025, have been pushed back. This delay is due to new tariffs announced by the U. S. president. The tariffs affect imports from China, where many Switch consoles are made. Nintendo is reassessing the situation and will update the pre-order timeline later.
The Switch 2 is set to launch on June 5, 2025, but the price might change. Initially, it was to be $450. However, with the tariffs, Nintendo might need to adjust the price. The company has started moving production to Vietnam to dodge some of the tariff hikes. This move could help keep prices stable, but it's too early to tell.
Nintendo has been clever about managing pre-orders. Those who have been loyal to the Switch and its online services might get first dibs. This strategy could reward dedicated fans but might also frustrate newer or casual players. It's unclear if third-party retailers will follow the same rules.
The Switch 2 promises some exciting upgrades. It will have a larger 7. 9-inch screen with a 120Hz refresh rate and HDR support. The new Joy-Cons have extra buttons and better controls. The console also features improved internal speakers and a cooler dock. Storage has been bumped up to 256GB, with support for newer microSD cards.
Accessories are also getting an upgrade. There's a new camera, a Pro controller, extra Joy-Cons, and a charging grip. However, the tariffs might affect their prices too. Gamers will have to wait and see how this all plays out. It's a complex situation, but Nintendo seems to be navigating it carefully. The gaming community will be watching closely to see how the Switch 2 fares in this changing market.
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questions
How does Nintendo's decision to prioritize pre-orders based on Switch Online membership and gameplay hours influence consumer behavior and loyalty?
Will the Switch 2's new features include a built-in snack dispenser to keep gamers fueled during long sessions?
How might the delay in pre-orders affect the overall launch strategy and consumer perception of the Switch 2?