Target's New Style Spot in SoHo

Target has just opened a new store in SoHo, New York. This is not your usual Target store. It's a special one. The store is all about fashion and style. It has a unique design. The store has a red hallway that looks like Target's Bullseye logo. This area is called "The Drop. " It will change every few weeks. Right now, it has holiday items. Think party outfits, home decor, and beauty products. The store also has a "Broadway Beauty Bar. " It's a place for selfies and social media posts. It has a mix of beauty products. Some are exclusive to Target. Others are trendy mini versions of popular brands. Celebrity makeup artist Katie Jane Hughes picked some of the items. In the back of the store, there's a "Curated By" display. It features items picked by celebrities and creators. The first one is from Megan Stalter, an actress and comedian. She picked things like throw pillows, slippers, and movie-themed clothing. The store also has a "Gifting Gondola. " It has exclusive Target items. Right now, it has holiday-themed plush toys and Bullseye-themed products. In the future, some items might only be sold at this SoHo store. Target is trying to win back its reputation for style. The company has been struggling with sales. Stores have been messy, and items have been out of stock. Shoppers have also been more selective about what they buy. This new store is part of Target's effort to improve. The store's redesign took four months. It's reopening just in time for the holiday shopping season. Target hopes this new store will attract shoppers and tourists. It's one of 42 Target stores in New York City and nearly 2, 000 in the U. S.