BUSINESS

Tariffs: A Pricey Hurdle for Retailers and Consumers

VietnamThu Jul 03 2025

The retail world is feeling a bit more at ease after the latest tariff news.

Mixed Reactions to Vietnam Tariffs

President Trump's recent announcement about Vietnam tariffs has sparked mixed reactions.

  • New 20% tariff rate is better than the initially proposed 46%
  • Still not great for business
  • Some executives see it as a step back, worrying it might slow down consumer spending

Impact on Retail Bosses

The uncertainty has been tough on retail bosses, especially those in:

  • Apparel
  • Footwear

They've been moving production out of China to avoid high tariffs and political issues.

  • Vietnam became a popular choice, offering similar quality and prices
  • If the 46% tariff had gone through, all that effort might have been wasted

Vietnam as a Major Supplier

Vietnam is now a major supplier for U.S. footwear and apparel.

  • On track to become the top supplier by 2025
  • The new 20% tariff is a relief, but it's still a significant cost
  • Companies might raise prices to handle this, which could pinch consumers' wallets

CEO's Perspective

Some bosses think a 20% tariff is still too high.

  • Believe it will hurt both businesses and shoppers
  • One CEO said: "Even though 20% is better than 46%, it's still extra money coming out of people's pockets."
  • Could mean less spending on non-essentials, like picnic baskets and coolers

Unclear Impact

The impact of these tariffs is still unclear.

  • Will take time to see how price increases trickle down
  • For now, retailers are trying to figure out how to manage the costs
  • The situation is a reminder of how trade policies can ripple through the economy, affecting everyone from manufacturers to everyday shoppers

questions

    Are industry trade groups colluding with the government to shape tariff policies in their favor?
    Could the timing of the tariff announcement be a distraction from other political issues?
    If a 20% tariff is a sigh of relief, what would a 46% tariff be—a scream of terror?

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