TECHNOLOGY

Tecno's Universal Tone: A New Kind of Skin Tone Inclusion

Africa, South Asia, Southeast the Middle East, Latin AmericaTue Nov 12 2024
Tecno, a smartphone brand known for its global presence and innovative technology, has been making waves with its Universal Tone feature. This technology aims to accurately capture diverse skin tones in smartphone photography. The driving force behind this initiative is Fanyi Zhou, Tecno's Director of Image Quality Testing. The idea for Universal Tone came from the realization that existing imaging technologies struggled to represent the full spectrum of human skin tones. Tecno wanted to create something that would be more inclusive and representative. To achieve this, Tecno developed an extensive database of skin tones, which includes 268 patches. This database was created after rigorous research and data collection. The technology also employs AI-driven algorithms that can classify and restore skin tones accurately. The key to this technology is its ability to adapt to local preferences and lighting conditions. One of the biggest challenges in the industry is the historical bias towards certain skin tones. Traditional methods of measurement, like the Fitzpatrick scale, are often criticized for favoring lighter skin tones. Tecno's Universal Tone aims to address this by providing a more scientific and inclusive approach. The development of this technology was aided by collaborations with academic institutions like the University of Leeds and NTU Singapore. These partnerships helped Tecno understand the intricacies of skin tone representation and the cultural preferences surrounding it. In practice, Tecno's Local-Tuning Engine within Universal Tone allows for regional customization. This means that the technology can be fine-tuned to suit the specific needs of different markets. For instance, in regions with complex lighting conditions, the technology can be adjusted to ensure accurate skin tone representation. Looking ahead, Universal Tone has the potential to influence the broader smartphone industry. It sets a new standard for inclusivity and encourages other brands to prioritize diversity in their products.

questions

    If Tecno’s PHANTOM series were a superhero, what would be its superpower?
    Do you think the 268 skin tone patches in Universal Tone are a cover-up for a secret AI experiment?
    How does Tecno balance innovation with affordability in their products?

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