BUSINESS
Teddy Bear Trouble: Starbucks' Latest Holiday Cup Sparks Chaos
USAFri Nov 07 2025
Starbucks' new holiday cup is making waves, but not in the way they expected.
The Glass Starbucks Bearista Cold Cup
- Design: Shaped like a teddy bear wearing a green beanie
- Price: $29.95
- Demand: Extremely high, leading to fights and frustration
The Brawl in Houston
A brawl broke out over the cup in Houston, highlighting the intense demand.
Customer Frustration
- Availability Issues: Many stores are sold out
- Long Lines: Hours spent waiting, only to find no cups
- Resale Market: Prices skyrocketing to $300 on resale sites
Starbucks' Response
Starbucks has apologized, admitting they underestimated the demand. They promise more merchandise is coming but didn't specify when or how many cups will be restocked.
Other Holiday Drinks
Despite the cup shortage, Starbucks still offers festive drinks like:
- Peppermint Mocha
- Iced Sugar Cookie Latte
The Lesson
The incident raises questions about why Starbucks made such a limited supply of a product they knew would be popular. It's a clear example of supply and demand gone wrong.
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questions
Why did Starbucks not anticipate the high demand for the Bearista cups and plan their supply chain accordingly?
How does Starbucks plan to ensure fair distribution of the Bearista cups to all customers in the future?
What alternative distribution methods could Starbucks have employed to ensure a fair and equitable release of the Bearista cups?
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