Tencent Music's Big Q2 Win: More Money, More Fans

ChinaTue Aug 12 2025
Tencent Music had a great second quarter in 2025. They made $1. 18 billion, which is 17. 9% more than last year. Their online music services grew a lot, especially their fancy SVIP memberships. These SVIP members get cool stuff like better sound quality, early concert tickets, and special artist merch. But not everything was perfect. Their social entertainment services didn't do so well. Still, their online music services brought in $957 million, a 26. 4% increase. They have 124. 4 million paying users now, which is 6. 3% more than last year. Even though they had fewer monthly active users, their paying users spent more money. Tencent Music made $336 million in profit, which is 43. 2% more than last year. They also have $4. 87 billion in cash. They've been busy making deals with K-pop companies and Chinese stars. They even made a theme song for a show called "The Lychee Road. " They had some big concerts too. G-Dragon's show in Macau was a huge hit. They also had shows with Fiona Sit, Tia Ray, and GAI. Plus, they supported over 300 offline shows. They're always coming up with new things. They added Viper HiFi and one-click audio enhancement to Kugou Music. They also have an AI Chorus tool. SVIP users get special benefits like early concert tickets and artist digital albums. The big bosses said they're happy with the growth. They think their music subscription business is doing great, and their other services like ads, concerts, and artist merch are also doing well. They're focusing on making their products better to give users a great experience.
https://localnews.ai/article/tencent-musics-big-q2-win-more-money-more-fans-b1a88bec

questions

    How does Tencent Music's revenue growth compare to other major global streaming platforms like Spotify and Apple Music?
    What strategies can Tencent Music implement to reverse the decline in social entertainment services?
    Is the sudden surge in SVIP subscribers a result of genuine user satisfaction or a coordinated effort to boost numbers?

actions