CELEBRITIES
Texas Gift Wrapper's Big Break: A Pop Star's Package
Dallas, USATue Nov 12 2024
Anita Ivancevic, the CEO of Dallas Gift Wrap Creations, has been making waves in the gift wrapping world. Recently, she got a unique request: a gift for Taylor Swift. This wasn't her first time wrapping for the pop star. Last year, she created a special packaging for a gift from Tavia Hunt, wife of Kansas City Chiefs owner Clark Hunt. Swift's boyfriend, Travis Kelce, plays for the Chiefs, so Ivancevic included the team's colors and themes in her design. She even rewrapped it twice to make sure it was perfect.
Ivancevic started her business in 2016 when she was struggling as a real estate agent. She turned her passion for gift wrapping into a thriving business. Today, she has a team of five to eight employees and a shop full of high-quality materials. They offer services like on-site wrapping and direct delivery. Ivancevic has wrapped all sorts of items, from lemon trees to antique sprinklers. She even uses unique, discontinued papers for special clients like Swift.
Working with a pop star's gift is a big deal, but Ivancevic takes it in stride. She's always looking for ways to make the experience more special. She believes in being flexible and working with clients to create elegant and sophisticated designs. For Ivancevic, it's all about the journey and doing what she loves.
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questions
What inspired Anita Ivancevic to start Dallas Gift Wrap Creations?
What effect does social media recognition, like Taylor Swift's Instagram post, have on small businesses?
How did Anita Ivancevic's business gain momentum from Taylor Swift's involvement?