BUSINESS
Thai Airways Spoils Customers With New Short-Haul Luxury
ThailandSun Feb 02 2025
Thai Airways entered the game with a brand new Royal Silk Class for its next move. This is not just an upgrade, it's a whole new experience for the customers.
Imagine this: You're flying domestically or regionally in Thailand or Southeast Asia, and you're treated to 12 premium seats with adjustable headrests and legroom in a 2-2 setup.
You feel like a king with personalized in-flight diningJim Thompson amenity kits waiting for you on your flight over 3. 5 hours, plus extra points on upgrade to higher classes.
Priority services was never more useful withfast track services and access to lounges.
The Royal Silk Class introduced on January 2025already offers these on eight domestic routes and 22 international routes across Asia. With 20 Airbus A320-200 the airline is modernizing its fleet.
The Airbus A320s had an average age of 11. 1 years. Before this, it was a single-class with 174 or 168 passengers depending on the allotment. It's a bit confusing as these were previously owned by Thai Smiles.
Thai Airways needed to innovate to stay in the fiercely competitive domestic market of Thailand. Thailand is a highly customer-centric country, and the country demands quality.
Thai Airways does not want to be outshined by Bangkok Airways, which brands itself as "Asia's boutique airline. " In order to stay on top of the competition Bangkok Airways has always served impeccable service on short-haul flights.
Bangkok Airways is known for its high-quality service on the way shorter flights. Their fleet consists of two A320s that can accommodate 162 passengers in a single-class layout
And as for the competition, don't forget about Bangkok Airways. It's known for its impeccable service on shorter flights. Their fleet includes two A320s, which can accommodate 162 passengers and offers a business class fare on shorter flights, called the Blue Ribbon Club.
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questions
What measures have been taken to prevent business class passengers from munching on their neighbors?
How will the introduction of the Royal Silk Class impact passenger bookings on Thai Airways' domestic and regional routes?
What are the key differences in passenger experience between the new Royal Silk Class and the previous single-class layout on Airbus A320s?
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