The Base iPad: Apple's Strategy Shift

The base iPad is Apple's most affordable tablet, and it just got an update after a long wait. But this update was a bit of a letdown. The new iPad has a weaker chip than expected and doesn't support Apple's latest AI features. So, why the sudden change in strategy? First, let's talk about Apple's other iPads. The company has been really focusing on them lately. They've released new iPad Pros with stunning displays and keyboards. The iPad mini got a powerful new chip and supports the Apple Pencil Pro. And there have been two updates to the iPad Air, including a new 13-inch size. But the base iPad? Not so much. The base iPad got a small update after a long wait. And it's the first Apple product that doesn't support the company's new AI features. So, what's going on? A report by CIRP might have the answer. They looked at iPad sales over the past five years. And it turns out, the base iPad has been stealing market share from Apple's other models. In 2021, it made up 15% of iPad sales. But by last year, that number had jumped to 38%. More and more people are choosing the base iPad because it's good enough for their needs. And Apple is taking notice. So, Apple decided to hold back the base iPad's update. When it finally arrived, it was underwhelming. The base iPad didn't get the AI features that other models did. And now, it's clear why. Apple wants people to buy the more expensive models. But with the base iPad's popularity, that might not be so easy. It's a smart move by Apple, but it's also a bit of a gamble. By holding back the base iPad, they're hoping to drive sales of their more expensive models. But will it work? Only time will tell. One thing is for sure, though. The base iPad is more popular than ever. And Apple is going to have to find a way to deal with that.