The CEO's Guide to Balancing Business and Life

The Problem with Life by Default

Many CEOs focus on growing their businesses, hitting targets, and expanding. But often, this leads to:

• Burnout
• Strained relationships
• A life they didn't plan

This reactive approach, called Life by Default, can lead to:

• Blurred priorities
• Poor health
• Broken relationships

The Solution: Life by Design

Life by Design starts with your 25-year vision. This vision includes:

• Health
• Family
• Impact
• Finances

Your business then becomes a tool to achieve this vision.

The Freedom Point

The Freedom Point is a financial target where your assets outside the business can support your lifestyle without you needing a salary.

To find this point:

1. Define your annual needs
2. Multiply by your desired horizon
3. Subtract your net assets outside the business

This difference becomes your scaling target.

The Benefits

• Purpose: Life by Design gives you purpose.
• Clarity: The Freedom Point gives you clarity.
• Intentional Growth: Together, they prevent reactive leadership and replace it with intentional growth.

Aligning Your Business and Life

To align your business and life:

1. Define your 25-year vision
2. Write a clear, measurable personal vision
3. Break it into smaller milestones
4. Build life systems as you build business systems
5. Track health habits, family time, and personal learning goals
6. Calculate your Freedom Point
7. Create a personal board for accountability
8. Share your vision with others to build commitment

Execution Plan

To execute your plan:

1. Set annual goals and key initiatives
2. Develop a quarterly execution plan
3. Break down annual goals into achievable 90-day sprints
4. Cascade the plan to all teams to ensure alignment
5. Focus your meeting agenda on celebrating wins and reviewing your strategic plan
6. Establish accountability by defining goals, setting priorities, assigning success metrics, and clarifying responsibilities

The Bottom Line

• Plans without purpose are wasted energy.
• Scaling without clarity breeds chaos.
• When your life and business align, you don't just build a company. You create freedom, legacy, and authentic leadership.

Make the choice to build your life by design. Know your Freedom Point. And lead your company with clarity, purpose, and a roadmap that serves your business and your life.