CRIME

The Death of a Beauty Influencer in Mexico

Zapopan, Jalisco, Mexico,Thu May 15 2025
In Mexico, a young woman was killed during a live video on TikTok. She had a large following and was known for her beauty and lifestyle content. Valeria Marquez, 23, was shot in her salon in Zapopan, a suburb of Guadalajara. A man walked in and fired at her. The livestream captured the horrifying moment. Marquez said, "They're coming, " before her sound was muted. Seconds later, she was shot. The motive behind the attack remains unclear. The region is known for its criminal activity, including the Jalisco New Generation Cartel. However, there's no evidence linking the cartel to this shooting. The day of the incident, a former congressman was also shot dead in the same area. This raises questions about safety in the region. The United Nations reports that around 10 women or girls are murdered daily in Mexico. This highlights a serious issue with gender-related violence. Since 2001, at least 50, 000 women have been murdered in Mexico. Only 2% of these cases result in a criminal sentence. Only one in 10 victims reports their aggressor. The local mayor expressed shock at the incident. He mentioned that it's shocking to be making a video one moment and then be murdered the next. This incident is a stark reminder of the dangers faced by women in Mexico. It also raises questions about the safety of public figures, especially those with a large online presence. The incident has sparked conversations about violence against women and the need for better protection. The impact of this incident goes beyond the individual. It highlights the broader issue of violence against women in Mexico. It also raises questions about the safety of public figures and the need for better protection. The incident has sparked conversations about these issues and the need for change.

questions

    How effective are current security measures for influencers and public figures?
    Could the murderer have been a rival influencer with a grudge over makeup tips?
    What if Valeria Marquez had been streaming a cooking show instead of a beauty tutorial?

actions