The Future of Entertainment: Where Tech and Creativity Collide

The entertainment industry is at a crossroads, with technology and creativity driving significant changes. The Consumer Electronics Show in Las Vegas brought together top executives, creators, and entrepreneurs to discuss these shifts. Joseph Gordon-Levitt, known for his work with HitRecord, highlighted the challenges and opportunities presented by generative AI technology. He noted the potential downsides of constant connectivity and the dominance of a few large platforms. Breckin Meyer and Jonathan Yunger discussed the impact of AI on creative talent. Kelly Day from Amazon’s Prime Video talked about the growing importance of local-language originals. Anthony Wood, CEO of Roku, shared insights on the evolution of streaming platforms. Danielle Carney and Marty Blich discussed the role of sports in connecting media platforms and brands. The summit also featured discussions on the impact of new distribution platforms and data analytics on brand marketing. Allison Stransky of Samsung, Grace Kao of Snap, and others shared their perspectives. The event also included a preview of AMC Network’s upcoming dramedy “The Audacity, ” showcasing the audacity needed to succeed in the entertainment industry.The concept of fandom was explored, with panelists discussing how to engage passionate fanbases. Pat Shah from Audible and Nadine Zylstra from Pinterest shared examples of how they reach and motivate fans. The summit also featured a deep dive into how AI tools are helping the entertainment industry. The event began with a session featuring top programming and production executives. Alison Hoffman of Starz Networks emphasized the benefits of focusing on premium content. Julian Franco of Fox Entertainment discussed the changing vision for content distribution. Val Boreland of Versant Media talked about the transformation of the company following its split from NBCUniversal. Jay Levine of Sony Pictures Entertainment noted the unique position of independent studios in the current marketplace. Jon Liebman of Brillstein Entertainment Partners discussed the importance of packaging big-ticket projects. The summit concluded with a look at how IP can drive new businesses beyond the screen.