ENTERTAINMENT
The Global Magic of Wicked: A Box Office Hit
USASun Nov 24 2024
Universal's "Wicked" is casting a spell worldwide, projected to rake in around $165 million in its opening weekend. The majority of this comes from North America, with an estimated $117 million, while the international box office contributes about $48 million. This debut makes "Wicked" the biggest opening weekend for a Broadway adaptation film globally, surpassing "Les Miserables" which made $103 million. It's also the 6th biggest opening weekend of 2024 and the 4th biggest worldwide for a musical, beating "The Little Mermaid" which made $163. 6 million.
Internationally, "Wicked" is performing well, even though it's only released in 61 markets, which is 65% of its offshore footprint. Major markets like France, China, Germany, and Japan haven't released the film yet. Despite this, "Wicked" is set to be the top opening for a Broadway adaptation in similar launch markets, and the 6th biggest opening weekend ever for a musical internationally.
The UK is leading the international charge, with an expected $15 million+ through Sunday. The film had a massive opening day on Friday, making $4. 9 million across 2, 250 screens, capturing 63% of the total box office. This is the 2nd biggest opening Friday of the year and Universal's biggest opening day since "No Time to Die" in 2021. IMAX also had a record-breaking opening Friday for a PG film.
In other countries, "Wicked" is also performing well. It's the No. 1 film in Australia and had the 3rd biggest opening day of 2024. In Korea, known for loving musicals, the film made $3. 3 million through Saturday with a strong 94% CGV Egg score. Mexico also had a big opening day, being the biggest ever for a stage musical adaptation.
It's worth noting that "Gladiator II" is also doing well overseas, expected to be well above $200 million globally by Sunday.
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questions
How accurate are the projections for Wicked's global box office opening?
Is Universal using Wicked to distract from any other hidden box office flops?
Are the box office projections manipulated to create hype?
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