The Golden Globes Fight Back: 10. 1 Million Viewers Tune In!

The 82nd Annual Golden Globe Awards saw a boost in viewers, attracting around 10. 1 million people on CBS. This was despite tough competition from Sunday Night Football. The show's producer, Dick Clark Prods, used VideoAmp data to share these numbers due to CBS’s dispute with Nielsen. Compared to last year’s 10 million viewers, it’s hard to tell if there was a real increase. Still, the Globes have been gaining ground since hitting a low of 6. 3 million viewers two years ago. The switch back to Sunday nights helped, and so did the NFL lead-in, even if last night’s game wasn’t as exciting as usual. Fans also tuned in more on streaming platforms like Paramount+ and the CBS App. Social media buzz was massive, with 40 million interactions and 45. 1 billion potential impressions, up 124% from last year. The Golden Globes are trying to get back to pre-pandemic viewership levels, which were over 18 million. This year’s show had major wins, like Fernanda Torres for Sony’s "I’m Still Here" and Demi Moore for "The Substance. " Netflix’s "Emilia Pérez" and A24’s "The Brutalist" also took home big prizes.