HEALTH
The Hidden Ads in Your Favorite Sports
IndiaFri Jul 11 2025
Sports events are fun to watch. But did you know that during these events, companies sneak in ads for unhealthy products?
Unhealthy Products Promoted
- Cigarettes
- Alcohol
- Junk Food
These items are not good for health. They can cause serious diseases like:
- Heart problems
- Diabetes
- Cancer
Rules and Workarounds
Many countries have rules to stop these ads. But companies find clever ways to get around them:
- Fake ads
- Promotion on new platforms
One such platform is the OTT platform, where people watch shows and movies online.
Recent Study on Men's Cricket World Cup 2023
A recent study looked at ads during the Men's Cricket World Cup 2023. It found that many ads were for unhealthy products.
The Impact
- Big problem: Affects people's health
- Hard to choose healthy options
What Can We Do?
- Be aware of these hidden ads
- Support rules that stop companies from promoting unhealthy products
This way, we can enjoy sports without worrying about our health.
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questions
How do surrogate advertisements for tobacco, alcohol, and HFSS products influence consumer behavior, particularly among young audiences?
What are the potential health impacts of continued exposure to advertisements for tobacco, alcohol, and HFSS products during international cricket matches?
What role do OTT platforms play in the regulation and dissemination of such advertisements, and how can they be held more accountable?
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