BUSINESS
The Nintendo Switch 2: Tariffs and Summer Plans
USAMon Apr 07 2025
Nintendo is facing some serious hurdles with the upcoming release of the Nintendo Switch 2. The company has had to push back preorders due to new global tariffs. This delay is causing a lot of frustration among fans who were eagerly waiting to get their hands on the new console. The original plan was to start taking preorders on April 9, 2025, but now that date is off the table. Nintendo is still sticking to a June 5, 2025, launch date, but the price tag might change.
The current price for the Nintendo Switch 2 is set at $449. This price was determined before the new tariffs were announced. Now, Nintendo is trying to figure out how these tariffs will affect the cost. The company is also dealing with a 24% increase in tariffs on Japanese exports, which could impact not just the Switch 2, but all of their products. Nintendo is keeping a close eye on the situation and will make adjustments as needed.
One big concern is making sure that everyone who wants a Nintendo Switch 2 can get one. Scalping bots are a major issue, and Nintendo is working with retailers to combat this problem. They have programs in place to prevent bots from buying up all the stock. Nintendo is also using their own website to offer products to loyal customers first. This way, they can ensure that their fans have a chance to get the console.
The June 5 launch date was chosen because it aligns with the start of summer. Nintendo sees this as the perfect time for a console that can be used both at home and on the go. The Switch 2 is designed to be a versatile gaming device, perfect for summer travel. Nintendo hopes that this new console will appeal to a wide range of players, from families to individual gamers.
Nintendo is also thinking about the future of their supply chain. With chip shortages and global trade issues, they are working hard to ensure that they have enough parts to meet demand. They are collaborating with suppliers to make sure they have a steady stream of materials. Nintendo is also considering where to base their manufacturing to keep their supply chain strong.
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questions
Will the Switch 2 come with a built-in tariff calculator so consumers can see the real-time price increase?
How will the 24% additional tariffs on Japanese exports specifically affect the cost of components for the Switch 2?
How might the additional tariffs affect the pricing strategy for the Nintendo Switch 2 in the long term?
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