The Podcast King Who Turned Down Big Money

Steven Bartlett is a name that has become synonymous with podcasting success. He is the mastermind behind "The Diary of a CEO, " a show that has amassed over 10 million YouTube subscribers and 20 million social media followers. This makes it one of the most popular podcasts in the world, second only to Joe Rogan's show. Bartlett's journey to the top has been anything but conventional. He turned down a $100 million deal to build his media empire independently. Bartlett's podcast is not just about engaging conversations; it's a data-driven operation. He has optimized every aspect of the show, from the titles and thumbnails to the lighting and camera angles. This meticulous attention to detail has paid off, with episodes attracting millions of views and thousands of comments. His strategy involves constant experimentation and A/B testing, ensuring that every element of the podcast is designed to capture and retain audience attention. The podcast's success is not just about the content; it's about the value it provides. Bartlett learned this from an episode featuring former Google executive Mo Gawdat, which became the most shared podcast episode of 2023. This episode highlighted that the true measure of a podcast's success is not the number of followers or the fame of the guests, but the value it delivers to the listeners. Bartlett's journey to success is marked by a series of entrepreneurial ventures. He started with Wallpark, an online messaging forum, which gave him a master's in digital marketing. This was followed by Social Chain, a marketing company that connected brands with potential customers through user-generated content. Social Chain made him a young millionaire and landed him a spot on the Forbes 30 Under 30 Europe list. However, disagreements with the board led him to leave the company and focus on his podcast. Bartlett's approach to podcasting is innovative and data-heavy. He uses a custom system called Pre-Watch to track the engagement of volunteers who watch an episode before it's posted. This data is used to edit the episode and maximize audience interest. Bartlett's strategy involves sharing his data-optimized episodes across various social media platforms, ensuring maximum reach and engagement. Bartlett's success has not gone unnoticed. He has partnered with industry veterans to launch Flight Story, a studio that produces multiple podcasts and builds commercial franchises around each host. This includes book deals, speaking engagements, investment opportunities, and products. Bartlett's move to L. A. and plans to launch a New York HQ show his ambition to scale his content creation and reach new audiences. Bartlett's focus on innovation and growth is evident in his foray into AI. Flight Story releases an AI-made podcast using his voice, which has a strong retention rate. This move highlights Bartlett's willingness to embrace new technologies and stay ahead of the curve. His philosophy is clear: "There’s always a bulldozer coming for you. You have a choice to either be hit by the bulldozer or to drive the bulldozer. "