The Power Behind WWE's SmackDown Promo: Meet the Writers

WWE's January 10 episode of SmackDown kicked off with a bang, thanks to a brilliantly written segment involving Paul Heyman and Cody Rhodes. The opening scene saw Heyman addressing Roman Reigns' future plans, with Cody Rhodes making an entrance right away. Heyman praised Cody's achievements before delivering a message from Reigns, who aims to reclaim his Undisputed WWE Title with the Ula Falla back in his possession. Heyman announced that Reigns will be part of the 2025 Royal Rumble match to earn another shot at the title. Meanwhile, Cody is scheduled to defend his championship against Kevin Owens in a ladder match at the Royal Rumble event in February. But who's behind the incredible writing that made this segment a hit? Turns out, Michael Kirshenbaum and Christian Scovell are the writers credited for this promo, with Scovell typically penning Cody Rhodes' lines. Michael Hayes and Jamie Noble acted as producers. The segment included more than just promo banter; Kevin Owens also appeared to get Cody Rhodes' attention, and the New Bloodline made their presence known. This unexpected turn of events set the stage for Roman Reigns' journey to reclaim his title. But who writes the best WWE promos on television right now? Share your opinion in the comments.