HEALTH
The Power of Hugs: Why Touching Matters
Fri Feb 14 2025
Being in a crowded airport. You see a couple embracing, a child jumping into their parent's arms, and friends greeting each other with warm hugs. These moments show the power of physical affection. It's not just about feeling good in the moment; science says it's also great for your health.
Physical affection isn't just for airports. It's everywhere. Hugging, kissing, and holding hands are common in daily life. Why? Because they make us feel good and keep us healthy. People in romantic relationships enjoy more of these moments and are more comfortable with physical contact from their partners. This isn't just about romance; it's about feeling connected and secure.
Think about how you touch your partner compared to how you touch a friend or stranger. It's different, right? Studies show that people touch their partners more slowly and gently, which can feel more pleasant and intimate. Even thinking about affection from a partner can bring up pleasant feelings.
Physical touch has real health benefits. Research shows it can improve sleep, lower blood pressure, and reduce pain, depression, and anxiety. Couples who cuddle before or after sleep feel happier and calmer. Physical affection also boosts relationship satisfaction and reduces negative moods during conflicts.
But what happens when we don't get enough touch? Studies show that "touch deprivation" can lead to depression, anxiety, and loneliness. The pandemic showed us how much we need physical affection. Losing it can make us feel stressed and disconnected.
Physical affection works its magic by activating reward centers in the brain, releasing oxytocin (the "cuddle chemical"), and reducing stress hormones. It helps us feel loved, secure, and safe. But not everyone likes to be touched. Some people are touch avoidant, and others may have negative views about cuddling due to past experiences.
For those who enjoy touch, it can lead to greater attraction, closeness, and commitment. If you want to boost your relationship, try a home massage. Couples who do this feel more connected and less stressed.
Remember, not everyone is comfortable with physical affection. It's important to respect each other's boundaries. But for those who enjoy it, physical affection is a powerful way to stay healthy and happy.
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questions
Could the pharmaceutical industry be suppressing research on the benefits of physical affection to promote medication sales?
What are the potential downsides or risks associated with excessive physical affection?
What happens when you try to give a massage to someone who is touch avoidant?
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