The Racial Divide: How Prejudice Could Shape the 2024 Election

In imagine a presidential election where a candidate's racial identity becomes a decisive factor in their success. Unfortunately, this is not a hypothetical scenario, as our recent polling suggests that racial attitudes are playing a significant role in determining white voters' choices in the 2024 election. With Vice President Kamala Harris as the Democratic nominee, racial animus is likely to be a major obstacle for her campaign. But will it be enough to sway the election? In our January poll, when Joe Biden was the Democratic nominee, we discovered that white people's negative racial views mattered, but not as much as they do now. With Harris as the nominee, racial animus plays an even larger role in determining white voters' choices. Our data shows that 91% of white people with low racial animus will vote for Harris, while 88% of white people with high racial animus will vote for Trump. But what does this mean for Harris' chances of winning? Our analysis suggests that she is being penalized by a portion of the white electorate due to her racial identity. However, this may also be offset by her overwhelming support from white voters with the lowest levels of racial animus and her energizing of women and people of color. What can we do to put racial prejudice in the nation's rearview mirror? The answer lies in acknowledging the problem and working together to address it. Will racial animus harm Harris' chances of winning the election? The answer lies in the hands of white voters who hold the key to her success. Can they look beyond her racial identity and see the qualified candidate she is? Only time will tell. What if race were no longer a factor in our political decisions? What would the implications be for our society? These are questions we must grapple with as we move forward. In the end, it's up to us to create a more just and equitable society where racial prejudice is a thing of the past. The 2024 election is a chance for us to take a step in the right direction. Will we seize it?