The Shades That Stole the Show: Macron's Davos Statement

Davos, SwitzerlandSat Jan 24 2026
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In the world of politics, every detail counts. At the Davos gathering, French President Emmanuel Macron made a bold fashion choice that sparked a global conversation. His reflective sunglasses, worn indoors, became a hot topic. These weren't just any sunglasses. They were a statement. The shades, made by French brand Henry Jullien, cost a pretty penny. Retailers priced them at 659 euros. After Macron's Davos speech, demand skyrocketed. The company's website crashed under the pressure. Shares of the parent company, iVision Tech SpA, soared. CEO Stefano Fulchir called it a "crazy week. " He even received calls with the "Top Gun" theme song playing in the background. But why wear sunglasses indoors? Macron has a medical issue with his right eye. Yet, the sunglasses did more than hide that. They made him look cool and confident. Cristina Archetti, a political communication expert, said Macron looked "relatively young and super cool. " The blue-tinted lenses matched the blue background. It was a perfect photo op.
However, sunglasses can be a double-edged sword for politicians. They can create a sense of detachment. Marco Bohr, a design and digital arts expert, noted that politicians usually avoid sunglasses. They want to connect with their audience. But Macron's choice stood out. It symbolized control and authority. The sunglasses also highlighted the tension between Trump and Europe. At Davos, Trump joked about Macron's shades. He asked, "What the hell happened? " The memes followed. Macron was turned into an AI-generated fighter jet pilot. The "Top Gun" theme song played in the background. In the end, Macron's sunglasses were more than a fashion statement. They were a symbol of his political style. They showed his confidence and control. And they sparked a global conversation about the power of image in politics.
https://localnews.ai/article/the-shades-that-stole-the-show-macrons-davos-statement-a4706742

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