The Super Bowl Shenanigans at Morgan Ranch

Let's start somewhere really cool. Does a casual Sunday football afternoon in a small ranching town sound mundane? Think again. The residents of Burwell, Nebraska, were in for an unexpected thrill. They'd sell their boots for a chance to hang out with the impressive horses and the cattle in the prairie. Why the hype? Well in this year, the heart-pounding Super Bowl showdown was about to feature something extraordinary for the locals. A surprise awaited them during commercial break. Google showcased Morgan Ranch in one of its TV ads for the massive gaming event. This wasn't your ordinary Super Bowl ad. It spotlighted how artificial intelligence is influencing small businesses across the nation. Morgan Ranch, a family-owned business known for its premium Wagyu beef since 1932, was chosen after being on the radar of Google Workspace. A tech company started with thousands of potential candidates. To narrow down, it used its AI magnifying lens to focus on a varied range of businesses, aiming to showcase their tech capabilities. After a series of interviews and filming sessions, they chose Morgan Ranch, a company deeply rooted in tradtions. Morgan, the fourth-generation rancher, was over the moon. This was an opportunity to reach out to a global market and tap into a variety of online solutions. Although working in tech wasn't the kind of thing they'd usually get excited about. But it streamlined their business, allowing them to create customer emails and manage with ease. "When we started, we were earning overseas via fax. " So what's the bigger picture? The Morgan Ranch has been around for almost a century , and over the years, the family has introduced innovative techniques to adapt to a modernized world. Morgan shared that now they use various innovative ways to track inventory, manage cattle records and carry out innovative research. Amazingly, the ranch's video crew came during the busiest time of the day. The animals, horses and cows, sensed the unusual activities taking place. There were some funny moments. The horses weren't used to cameras following them, they acted funny and the cows were uncomfortable in this unusual environment. But as Morgan put it, "It was a beautiful day and the steam just rolling off those horses. " Super Sunday is here and everyone is excited. The locals are flooding in their friend with good news. "My entire town was buzzing about the commercial, " the rancher shares. "It's a wild experience.