The Unseen Value of Independent Entertainment

Did you know that small music venues, festivals, and performing arts centers bring a lot more to society than just good vibes? The National Independent Venue Association (NIVA) is digging deep into this topic. They've started a big study called "The State of Live" to find out just how much these places contribute to the economy and the community. They're asking everyone involved, from tiny clubs to massive events, to fill out a survey. The results will be out on June 23, and they might just change how we see these spots. Stephen Parker, NIVA's boss, says these places are where culture starts, connections are made, and memories are born. So, it's important to know their true value. The study will look at the impact they have across the U. S. , from coast to coast. It's like giving these hidden heroes a big shout-out for all the good they do. Meanwhile, there's been some shuffling in the music industry. Weston Hebert is joining AEG Presents as their new VP of global touring. He'll be helping artists grow and plan their tours. Over at Universal Music Publishing Group, Jody Gerson is using her power to promote mental health in the music biz. And that's not all! Waterloo Records is moving after 42 years, and Warner Music Italy has bought some cool old music. Even experts in audio are switching gigs. It's enough to make your head spin! But let's not forget about the small guys. The study by NIVA will help them get the recognition and support they deserve. After all, every big star started somewhere small.