TikTok Ban: Music Industry's Next Challenge

A world without TikTok. For the live music industry, this could become a reality if a U. S. law banning the app isn't reversed by January 19. This would be a significant blow, especially during one of the industry's busiest marketing months. In recent years, TikTok has become a powerhouse for promoting concerts and festivals. Companies like FanIQ use the app to create engaging content that drives ticket sales. The platform's simplicity and ability to target new customers make it a favorite among marketers. Event organizers create videos that catch your interest for 15 seconds or more, then serve up specific details about the event. It's all about finding where your audience hangs out online and meeting them there. While TikTok's future is uncertain, companies are hedging their bets and exploring other platforms like YouTube Shorts. Nobody knows for sure where users will migrate if TikTok goes away, but marketers need to be ready.