TikTok Shop Shakes Up Teams for Better AI and Sales

TikTok Shop is making big changes to its teams. This is after a successful Black Friday week. The company is reorganizing its global e-commerce product and data science teams. The goal is to work better together and improve how things run. A leader named Zhou Sheng is stepping aside. He helped build TikTok Shop's products. Now, regional managers will report to Chen Songlin. Chen has experience with Douyin, TikTok's sister app in China. The data science team is also getting a new leader, Zhang Heng. This change aims to centralize AI and measurement strategies. AI is a big focus for TikTok Shop this year. Almost every team is working on it. Some projects help customers, while others make internal processes smoother.TikTok Shop has gone through many changes in the past year. The company is trying to grow its e-commerce business in key markets like the US. In April, there were job cuts and restructuring. More power was given to staff in Singapore and China. The US team is under pressure to perform better. Last year, the company did not meet expectations. TikTok Shop launched in the US at the end of 2023. It faced challenges like political bans and rising import costs. Things are looking up for TikTok Shop. During the holiday season, it drove over $500 million in US sales. Big brands like Disney, Ralph Lauren, and Samsung have joined the platform. Fears of a ban have faded for some merchants. The Trump administration has delayed enforcement of the law requiring ByteDance to sell its US business.