Trump Media's Bold Move Amid Stock Slump

Trump Media is taking a big step to boost its stock value. They plan to spend up to $400 million to buy back their own shares. This move comes after their stock price dropped by 46% this year. The company believes this buyback will make their finances more flexible. Buying back shares is a common strategy to increase a company's stock price. When a company buys back its shares, it reduces the number of shares available. This can make the remaining shares more valuable. Trump owns a huge chunk of the company, with about 114 million shares. Despite the buyback plan, Trump Media's shares only rose by 2% on Monday. The stock has been on a downward trend since it went public in late March. The company is not doing well financially. They reported a loss of $400. 9 million in 2024 and a 12% drop in annual revenue to $3. 6 million. After winning the presidential election, Trump gave all his shares in the company to a trust. These shares were worth around $4 billion on paper. The company plans to fund the buyback separately from their Bitcoin strategy. They have a plan where institutional investors buy $2. 5 billion in the company’s stock. The money from this will go into building a bitcoin reserve. Trump Media is not alone in this strategy. Other companies, like MicroStrategy, are also building up bitcoin reserves. This move shows that Trump Media is trying to stabilize its finances and boost its stock value. However, it remains to be seen if this strategy will work in the long run.