POLITICS
Trump's Family Business Dives Into the Phone Market
USATue Jun 17 2025
The Trump family is expanding their business empire into the mobile phone industry. They plan to sell a gold-colored, American-made smartphone for $499, along with a monthly phone service for $47. 45. This price is a nod to their father's terms as the 45th and 47th president. The announcement was vague, leaving out key details like the name of the business partner running the service and licensing the Trump name.
Ethics experts are raising eyebrows over this new venture. They worry it could open doors for corruption and conflicts of interest. Meghan Faulkner, from Citizens for Responsibility and Ethics in Washington, expressed concern. She pointed out that this could be another way for the president to profit while in office. The Trump Organization claims to have put business interests in a trust managed by his children. The White House insists the president acts in the best interest of all Americans. However, critics question if this new business will attract customers looking to influence the president. They also wonder how policies and regulations for the industry will be shaped, given the family's new stake in it.
The Trump Organization did not address questions about their business partner or the ethics concerns. Instead, they focused on marketing their new service. They promised an affordable, reliable phone service that reflects American values. They also highlighted discounted international calls for military families and US-based customer support. The gold-colored phone is already available for pre-order.
This move is part of a broader strategy the Trump family has used for years. They have licensed the Trump name for various ventures, from hotels to golf courses, earning fees and royalties. Since entering politics, the opportunities to profit from the Trump brand have grown. Last year, Trump reported making over $600 million, including sales of Trump-branded items like bibles, watches, sneakers, and fragrances. Forbes estimated his net worth at $5. 1 billion, more than double from the previous year. This increase is partly due to his loyal following, which has helped boost the value of his social media company, Truth Social.
The mobile phone industry is highly competitive. It will be interesting to see how the Trump-branded phone and service fare against established players. Customers will likely consider factors like price, features, and network coverage. The Trump name might attract some buyers, but it remains to be seen if that will be enough to make a significant impact in the market.
The Trump family's entry into the mobile phone business is a bold move. It raises questions about ethics, market competition, and the power of branding. As the venture unfolds, it will be crucial to monitor its impact on the industry and the broader political landscape.
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questions
Will the Trump-branded phone come with a built-in 'Make America Great Again' filter for photos?
How will the Trump Organization ensure that the new mobile phone service does not create conflicts of interest with the president's duties?
What are the potential long-term implications of a president's family business entering the mobile phone industry?
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