Trump's Name Takes Flight: A Look at the Latest Branding Move

The Trump Organization has made a bold move by filing for trademarks on airports using the president's name. This isn't just about airports, though. They're also eyeing everything from shuttle buses to umbrellas and flight suits. It's a big step, especially when you consider the ongoing debate in Florida about renaming the Palm Beach airport after Trump. Now, the company says they're not looking to make a profit from this. At least, not for the Palm Beach airport. They claim they just want to protect the Trump name from being misused. But what about other airports or the merchandise listed in the filings? They haven't said yet.This isn't the first time the Trump family has been on a branding spree. They've been putting their name on towers, golf resorts, and even electric guitars and sneakers. It's all part of their global expansion, with projects in Dubai, India, Saudi Arabia, and Vietnam. Critics have raised eyebrows, questioning if the Trump family is profiting from the presidency. But Trump has said he's not involved in the day-to-day business. His sons are handling the company. One thing's for sure: these trademark filings are unprecedented. No sitting president's private company has ever done this before. It's a bold move, and it's got people talking.