CRYPTO

Truth Social's Crypto Gambit: A Risky Financial Move

USATue Jul 08 2025

A New ETF on the Block

Truth Social is making a significant leap into the cryptocurrency world, aiming to turn around its financial losses. The company has launched a new ETF featuring five major cryptocurrencies:

  • Bitcoin (70%)
  • Ethereum (15%)
  • Solana, Cronos, and Ripple (15%)

Not Their First Crypto Rodeo

This isn't Truth Social's first foray into crypto. They've already applied for two other ETFs:

  • One for Bitcoin
  • Another for Bitcoin and Ethereum

These applications are still pending SEC approval. Additionally, they've allocated $250 million for custom ETFs and SMAs under their Truth.Fi brand.

Financial Woes

Despite their ambitious plans, Truth Social is facing significant financial challenges. In the first quarter of 2025:

  • Revenue: $821,000
  • Loss: $30 million

Growth Spurt

However, the platform is experiencing rapid growth. Daily active users have surged by 106% compared to last year, reaching 359,000 in May. Much of this growth can be attributed to the high-profile presence of President Trump, who is quite active on the platform.

Financial Moves

Truth Social has been proactive on the financial front:

  • Approved a $400 million share buyback program
  • Raised $2.3 billion

This capital is being directed towards a dedicated Bitcoin Treasury, a bold move that demonstrates their commitment to diversifying their income streams.

The Big Question

Is this a smart move? The crypto market is volatile but also growing. Truth Social is betting big on crypto, but only time will tell if this gamble pays off.

questions

    Are there any hidden agendas behind Crypto.com's involvement as the custodian for these ETFs?
    Could the ETF's 70% Bitcoin allocation be a nod to Trump's favorite number, 45?
    What are the implications of Trump Media's lack of meaningful revenue on the long-term viability of its ETF strategy?

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