Uber's Big Push to Become Your Daily Go-To App

Uber is making a big move to become a super app, much like Amazon. This means it wants to be your go-to platform for lots of different services, not just rides. Think of it as a one-stop shop for your daily needs. This shift is part of Uber's plan to keep customers coming back and spending more. Uber is launching its first Uber One Member Days. This event is similar to Amazon's Prime Day, offering exclusive deals to members. The goal is to get people excited about the savings and encourage them to join the membership program. Uber hopes that by offering great deals, it can attract new members and keep existing ones happy. The event will run from May 16 to 23. Members can enjoy discounts on various Uber services, like Uber Black, Uber Reserve, and Uber Comfort. There are also deals with partners, such as Delta Skymiles, Oura rings, and Ticketmaster. Plus, members can get free food from popular fast-food chains. Uber is not just about rides anymore. It's expanding into other areas, like food delivery and grocery shopping. By adding more services and partnerships, Uber is trying to become a part of your everyday life. This strategy is similar to Amazon's journey from a bookstore to a massive online marketplace. Uber's membership program, Uber One, has around 30 million members. The company wants to grow this number and keep members engaged. Members tend to spend more and stick around longer, which is good for Uber's business. By offering exclusive deals and expanding its services, Uber is working to achieve the same level of customer loyalty as Amazon. Uber's plan to become a super app is ambitious. It's a long way from matching Amazon's scale, but Uber has the global presence and technology to make it happen. The success of Uber One Member Days could be a big step in this direction. If Uber can pull it off, it could change how we think about daily services and digital consumer culture.