SPORTS

Unboxing the Jake Paul vs Mike Tyson Fight Night

Arlington, USASat Nov 23 2024
The world of boxing shook when Jake Paul, a social media sensation co-managed by Nakisa Bidarian's Most Valuable Promotions, went head-to-head with legacy fighter Mike Tyson. Netflix, jumping into the live-streaming game, aired this historic event and smashed records with an astonishing 65 million concurrent streams globally and 38 million in the U. S. alone. According to TVision, this fight dominated nearly 60% of U. S. TV viewing between 12 am and 1 am EST, and an estimated 108 million viewers tuned in live. The women's fight between Taylor and Serrano also set a new bar, becoming the most-watched women's professional sports event in U. S. history. Bidarian, sharing insights with Newsweek Sports, revealed the massive success of this event and plans for the future. "We're aiming for the moon! " Bidarian exclaimed, referring to their record-breaking achievements that surpassed previous streaming records. Paul's win isn't just a personal victory but a gateway to bigger challenges. Boxing stars like Ryan Garcia and Gervonta Davis have already expressed interest in testing their skills against "The Problem Child. " Despite his impressive record, Beterbiev isn’t on the radar due to his lack of box office draw. The real showstopper would be a fight with Conor McGregor, which could potentially eclipse the views of the Tyson fight. While other boxers like Canelo Alvarez and Gervonta Davis could bring in profitable PPV dollars, McGregor’s global appeal is unmatched. Meanwhile, MVP plans to keep Paul busy, with goals to see him fight at least twice in 2025 on his journey to becoming a world champion.

questions

    What role did the partnership with Netflix play in the fight's historic success?
    Can the success of the Jake Paul vs Mike Tyson fight be replicated with other non-traditional combat sports stars?
    How does the commercial success of the fight impact the sport's integrity and reputation?

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