Unlicensed Betters May Lose Sponsorship Spots in UK Sports

The British government is thinking about stopping companies that operate without a national license from putting their logos on sports teams. The move aims to cut down the influence of illegal gambling firms and level the playing field for those that follow UK rules. Premier League clubs already have a deal to remove gambling ads from the front of shirts after this season. Yet, companies that are not licensed can still attach their logos to the sleeves of players’ shirts, keeping a visible presence in football’s top league.The plan would put pressure on clubs to choose sponsors that are properly regulated, giving fans confidence that the betting sites they see on the pitch have safety checks and fair practices. Government officials argue that letting unlicensed operators advertise at big‑ticket games can trick fans into using sites that may not protect them. The aim is to stop those operators from gaining popularity through high‑profile sports sponsorships.