BUSINESS

Unraveling the Truth Behind Matterport Spaces and Zillow's Claims

Arlington, Virginia, USAWed Oct 22 2025

CoStar Group has stepped up to clarify some recent claims made by Zillow about Matterport Spaces. They want everyone to know that Matterport Spaces, which are 3D virtual tours, can be used on any website. This is important because Zillow has been saying that CoStar Group is limiting where these tours can be shown. But that's not true at all.

Usage and Flexibility

If someone buys a Matterport subscription and creates a 3D virtual tour, they can put it wherever they want. These tours can be added to all MLS (Multiple Listing Service) websites and portals, including Zillow. In fact, one MLS, CRMLS, has already confirmed that its members can keep using their Matterport Spaces on their listings.

Wide Application

Matterport Spaces are used by thousands of businesses for all sorts of things, like architectural design, construction management, insurance, and manufacturing. The only tours that are exclusive to CoStar Group are the ones shot by CoStar Group photographers for their own platforms, like Homes.com or Apartments.com.

Gene Boxer, CoStar Group’s General Counsel, thinks Zillow is trying to distract everyone from some big problems they're facing. There are five lawsuits against Zillow right now, including one from CoStar Group for copyright infringement. Zillow's recent partnership with ChatGPT is also causing some questions from MLSs.

Market Competition

It seems like Zillow is trying to keep a good product off their network. This kind of behavior shows that Homes.com and Matterport are doing well and competing with Zillow.

About CoStar Group

CoStar Group is a big name in real estate information and online marketplaces. They have lots of well-known brands like CoStar, LoopNet, Apartments.com, Homes.com, and Domain. They also own Matterport, which turns buildings into data to make spaces more valuable. CoStar Group’s websites get over 141 million visits every month. They are based in Arlington, Virginia, and are always looking for new ways to improve the real estate industry.

questions

    What are the potential motivations behind Zillow's claims about CoStar Group restricting Matterport Spaces?
    What role does technology, such as 3D digital twin technology, play in the competitive strategies of real estate companies like CoStar Group and Zillow?
    If Matterport Spaces can be posted anywhere, why does Zillow seem to have a GPS that only points to its own backyard?

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