Warner Bros. Discovery Splits Business into Streaming and Cable Divisions

Warner Bros. Discovery has decided to divide its business into two main parts. One part will focus on cable networks like CNN, TBS, and TNT. The other part will handle the company's growing streaming service and its film and entertainment studios. This change is expected to happen by mid-2025. The company's CEO, David Zaslav, believes this new structure will give Warner Bros. Discovery more flexibility for future deals. The stock prices of Warner Bros. Discovery went up by over 15% on the day the news was announced. This could be because investors are happy with the company's plans. They might think it's a good idea to split the business like this. Some experts think there will be more deals and mergers in the cable television industry as it changes to fit the streaming era. They say it's like a game of chess, where pieces are moved around to try and win. One deal that was announced on the same day was the sale of MotorTrend Group to Hearst Magazines. Warner Bros. Discovery sold this asset, but the terms of the deal were not shared.