When a Hoodie Made Waves: How a Company Turned a Surprise into Success

A company called Origin found itself in an unexpected situation. A photo of a well-known figure wearing their hoodie went viral. The CEO, Pete Roberts, had to decide how to respond. At first, he wasn't sure if the photo was real or fake. But it turned out to be real. He thought about the possible backlash but decided to go with it. He shared the photo on social media with a funny caption. The post went viral.The company's sales jumped by 300 percent in one day. The hoodie was a seasonal item, but they decided to release it earlier to meet the demand. Origin makes clothes in America. They have four factories and over 400 employees. The company has been growing fast. They plan to expand into women's jeans this year. The CEO says the photo was a great way to get their message out. He believes in making the most of unexpected moments.