CELEBRITIES

When Shopping Becomes a Side-Eye Experience

Sydney, New South Wales, Australia,Wed Nov 05 2025

Jelly Roll, a renowned country music artist, recently shared an incident that left him feeling under suspicion. In a video posted on his social media, he recounted his visit to a Louis Vuitton store in Sydney, Australia, where the staff's behavior made him feel unwelcome.

"Hey, the Louis Vuitton store in Sydney really made us feel like we were about to rob the place."

He continued, highlighting the intense scrutiny he received:

"I’ve never been looked at like a criminal this intensely. The last time I felt this much side-eye, I actually was a criminal."

Despite the awkward encounter, Jelly Roll maintained his sense of humor, laughing off the situation.

Context of the Incident

This event occurred during his Down Under 2025 Tour, with performances scheduled for Thursday and Saturday to conclude his Australian leg.

Reflections on Perception

The incident raises questions about how appearances and backgrounds can influence people's perceptions. Even celebrities are not immune to unfair judgments, as this story illustrates.

questions

    How might the staff's behavior at Louis Vuitton have been influenced by factors other than racial profiling?
    What steps could high-end stores take to ensure all customers feel welcome without compromising security?
    How do customer service policies in retail stores impact the shopping experience for different demographics?

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