CRYPTO

Why Bitcoin Companies Might Be a Smarter Choice Than Crypto ETFs

Wall Street, New York, USAMon Jul 21 2025

Bitcoin's value recently hit an all-time high of over $120,000, sparking interest from traditional investors.

Investing in Bitcoin Through Companies

One new way to invest in Bitcoin is through companies that hold it as part of their treasury. Jack Mallers, CEO of Twenty-One Capital, believes these companies are a better option than crypto ETFs.

Why Companies Over ETFs?

Mallers argues that investing in companies focused on accumulating Bitcoin is a smarter move. These firms use their capital to buy more Bitcoin, making them a direct way to gain exposure to the cryptocurrency. Unlike ETFs, these companies are actively involved in the Bitcoin market.

Twenty-One Capital

Twenty-One Capital is one such company, backed by major players like Tether and SoftBank. Mallers, known for his work in Bitcoin adoption, aims to make Bitcoin more accessible. He believes his company offers a simpler way for investors to participate in the Bitcoin market without dealing with complex crypto exchanges or wallets.

Going Public

Twenty-One Capital is set to go public soon after merging with Cantor Equity Partners. This move will allow more investors to access their services. However, they face competition from established players like MicroStrategy, which has also embraced the Bitcoin treasury strategy.

A New Era for Bitcoin

Mallers is confident that Twenty-One Capital represents a new era for Bitcoin on Wall Street. He believes the company's approach and strong team will set it apart in the growing Bitcoin market.

questions

    What are the regulatory implications for investors in Bitcoin treasury firms compared to crypto ETFs?
    Is the push for Bitcoin treasury firms part of a larger plan to centralize control over decentralized currencies?
    What happens if a Bitcoin treasury firm loses its private keys and can't access its Bitcoin?

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