Why Celebs Are Obsessed with Chloé

These days, Chloé is causing quite a stir among celebrities. The French luxury brand, which was started back in 1952 by Egyptian-born designer Gaby Aghion, has seen a resurgence under its new creative director, Chemena Kamali. Her vision brings free-flowing fabrics and bohemian styles to the forefront. At the 2024 Met Gala, the red carpet was filled with Chloé fans. Kamali dressed several stars, including Greta Gerwig, Sienna Miller, Zoe Saldaña, and Emma Mackey. This wasn't just a one-time thing; Daisy Edgar-Jones made headlines wearing Chloé looks during her visit to New York City. Suk Waterhouse also represented the brand during Taylor Swift's Eras Tour in London, wearing a '70s-inspired gown. As fall approached, Chloé's influence continued. Jennifer Lopez rocked a nude ruffled Chloé dress at the TIFF Golden Globes party, while Maya Rudolph opted for a romantic rust-colored outfit at the 2024 Emmys. Diane Kruger was also seen at Chloé's Paris fashion week show in a stunning fringe ensemble. What makes Chloé so special? It's all about the ease and bohemian charm that Aghion envisioned over six decades ago, now refreshed by Kamali for the modern era.